A unique, value-added consumer experience
Cannabis consumers (19+) participate as testers in research studies evaluating cannabis products for key sensory attributes including appearance, flavour, taste, aroma, and skin feel for topical products.
Research participants interact with knowledgeable and experienced cannabis educators while enjoying sensory experiences, socializing and entertainment in the heart of Toronto’s busy downtown cannabis market.
Lit Research deepens the connection between consumers and producers
Our Health Canada licensed research deepens the connection between Licensed Producers and cannabis consumers while generating powerful real world data to support product development and innovation across the regulated cannabis value chain.
Partners in research
Sessions and Events
Don’t miss out on participating in Lit sessions and events!